EURO 2024
As host, the InterContinental Berlin gets the Ball rolling with AI
The luxury hotel’s own social media campaign is open to new ideas and technologies
Berlin, 29 February 2024 – InterContinental Berlin presents the launch of its innovative social media campaign in conjunction with UEFA EURO 2024. As excitement builds for one of the most prestigious events in European football, InterContinental Berlin is setting a new standard for excellence in the hotel industry by using the latest trends and AI technologies.
The centerpiece of this campaign is a 23-second video designed to generate enthusiasm and awareness for InterContinental Berlin’s involvement in UEFA EURO 2024. “This captivating video showcases our hotel’s pioneering role in creativity and innovation by utilizing cutting-edge CGI technology,” explains General Manager Sebastian Germershausen.
It is this dynamic spirit that guests appreciate at the InterContinental Berlin. “Expectations for the European Championships in our own country are high,” says Germershausen, “with the video, we want to put the focus on fun and show that we are looking forward to the international guests and the games – regardless of who wins the trophy in the end.”
The InterContinental Berlin hotel, which has just been extensively modernized with an investment of almost 64 million from IHG ® Hotels & Resorts and Union Investment, presents itself with the new campaign in tune with the times and as the perfect host for fans from all over the world.