ITB BERLIN – THE WORLD'S LEADING TRAVEL TRADE SHOW

From world-leading travel exhibitions to exclusive global tourism conferences, explore Berlin’s most important events while enjoying a refined stay at InterContinental Berlin.

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The Global Hub for the Travel Industry

Your Comprehensive Guide to the World’s Leading Travel Trade Show in the Capital

ITB Berlin is the most significant travel trade show in the world, held annually in March. It brings together international tourism professionals, key buyers, and media representatives at the Berlin Exhibition Grounds, with a strong focus on travel technology, sustainability, and global leisure trends. The InterContinental Berlin serves as a central hub in City West, providing premium logistics and exclusive networking opportunities for industry professionals.

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ITB BERLIN EXPERIENCE

Every March, Berlin becomes the global hub for the international travel and tourism industry. As the world's leading travel trade show, ITB Berlin gathers industry visionaries, global tour operators, and media representatives. It serves not only as a massive marketplace for award-winning leisure and corporate travel products but also as a premier platform for cultural exchange, digital travel technology, and pioneering sustainability concepts.

Exhibition & Global Market Access

During the show, the expansive Berlin Exhibition Grounds showcase thousands of exhibitors from over a hundred countries. From emerging boutique destinations to major airline brands and travel tech giants, the event hums with high-stakes deal-making. Industry professionals utilize this focused time for intense contract negotiations, analyzing upcoming seasonal trends, and securing vital global partnerships.

Convention & Executive Networking

Beyond the exhibition halls, the accompanying ITB Berlin Convention serves as the industry's top think tank for addressing future challenges. When the show floor closes for the day, the true pulse of the event shifts to exclusive executive receptions. For decades, the Marlene Bar at InterContinental Berlin has been a legendary, discreet sanctuary in City West where global tourism leaders and press meet to finalize deals and wind down.

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